The 1/3 Rule
1/3 Raiders
1/3 PVP
1/3 Casual
Blizzard addressed the last by revamping old zones. But to it basically amounted to a reboot. They should have instead changed a quarter/half of those zones into 80-100 zones and let people keep questing on the characters they are invested in. Doing a reboot was basically a formula for getting people to leave.
And burnout.. why are people burned out? I am pretty sure it comes down to the stat where in LK you only had to farm 5 hours for an item, and now its like 20 hours. I need to come up with better numbers, but that's the basic gist.
Easy content = more players, conversely
Harder content = less players.
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