The baseline:
14 - The number of pieces of gear to qualify for heroics
2 - The number of times you must gear up (333 > 346 and 346 > 359)
2200 - Amount of points per one piece of gear
70 - Amount of points rewarded for random daily.
So:
30800 - Total number of points to gear up for heroics
440 - Number of days doing a random daily to gear up 11 slots.
What does this get at?
Blizzard wants you to play an expansion for 440 days or 14.5 months of subscriber income.
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